Shortlisted for the UK Digital PR Awards!

The team is absolutely buzzing to be shortlisted for the 2024 UK Digital PR Awards. Our work for ethical AI pioneer, Purple Transform, is up for the prize in the Digital PR Campaign of the Year – Technology category.

Purple Transform is, without a doubt, one of the most exciting new tech companies in the UK today. Despite only being founded in 2021, it already has a great story to tell, as its groundbreaking technology is already making a tangible difference to the safety of passengers and employees across the UK railway network.

The company’s AI-driven platform, SiYtE, works by aggregating feeds from CCTV cameras, sensors, and other data sources, before running this information through AI models to ensure everything is behaving as normal. If, for example, it spots overcrowding on a railway platform, a trespasser, a vulnerable person or unattended luggage, it alerts a nearby member staff who can investigate.

The use cases are endless, and so is the potential for media coverage.

It’s a privilege to explain how Purple Transform is using AI to improve human outcomes and hugely gratifying to be in the frame for this prestigious award for the second consecutive year (here’s a reminder of what happened in 2023).

To read more about how we’re working with Purple Transform, check out this case study.

Fingers crossed for the win!